If you’ve ever used Twitter, you’re likely familiar with the image of the “fail whale” which appears when Twitter’s servers are over capacity. Perhaps convention centers need a similar warning for trade show exhibitors & attendees … In recent years, convention centers across the U.S. have been updating and renovating their facilities with new additions and features. But one area that is still in need of major improvements is WiFi capabilities. Convention and trade show attendees are generally business travelers who need
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys