Have you ever been to a museum or theater performance where you felt like you became a part of the story? Perhaps you were able to interact with characters on a personal level and the story became so real that your eyes lit up every time you told someone about it, which was quite frequently. For example, about 15 years ago, my husband and I had the opportunity to visit the Star Trek Experience in Las Vegas. (Yes, I’m a bit of a sci-fi geek!) Even if you’re not a fan of the show, you’re probably aware that it takes
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys