This episode was inspired by what I meant to be a simple conversation-starter post on LinkedIn: “If you could wave a magic wand and make your biggest trade show challenge disappear, what would it be?” The nearly-unanimous answer: Drayage (also known as material handling). So I called on my friend, Candy Adams, who is my go-to resource on the topics of drayage, I&D, and labor. She graciously agreed to share her insights with you. And so in this episode you’ll discover: Where the concept of drayage came from and why it’s often so expensive How material handling costs are calculated
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys