Designing Accessible Events – Online & Off - TSI15.20 artwork
Trade Show Insights

Designing Accessible Events – Online & Off - TSI15.20

  • S15E20
  • 24:24
  • November 19th 2020

Are you ignoring – or worse yet, alienating – a large percentage of the population in your trade shows, whether online or in person?

Chances are you have been, even if you didn't mean to.

So I invited accessibility advocate Samantha Evans to join us for Virtual Lunch in the Exhibit Marketers Cafe to share what your events need to include to be more accessible to all. You'll learn:

  • What to look for and ask about when checking out virtual event platforms
  • Things to consider when adding captions and interpreters
  • How to overcome some of the challenges presented by wearing masks
  • Plus other tips for designing your exhibit booth with better access to all

Trade Show Insights

Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.

For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys