You’ve been there … you’re driving past a billboard on the highway, but it has tiny little type (or way too much) so you squint to read it as you zip past. Ultimately, you have no idea what it said. Major fail on the part of that advertiser (and their designer). But it’s not so different on the trade show floor. At show after show I see displays that weren’t designed to be readable, or at least that’s the end result. So here are some tips for designing graphics and signage that stands out and gets noticed – in a
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys