Event Technology: The Future is Now – Part 2 - TSI8.16
- S8E16
- 21:12
- December 10th 2013
Technology options today can seem overwhelming, but fortunately we have Michelle Bruno to help sort it all out. In the second half of this two-part interview, she offers perspective on: “Second-screen” apps for interaction within live events Networking or matchmaking apps so attendees can connect Streamlining & bundling app functions to gain more users Michelle is a writer, blogger and content strategist. She’s the President of Salt Lake City-based Bruno Group Signature Events, a content-marketing firm for the face-to-face event industry. She writes about event industry social media, technology and innovation at Fork in the Road blog and the Event
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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