You know that saying, “Everything old is new again”? We see how true it is in the realm of fashion and design, where colors and styles cycle back around every few years. And yes, that’s a great tip for exhibitors to be aware of when designing an exhibit. But there’s more to it than that. You can craft an emotional response by guiding your audience down memory lane (even if they don’t realize that’s what’s happening). I’ve been “going retro” a lot lately – I needed to update my laptop, but before I could do that, it required updating any
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys