It's no secret that I'm a huge fan of The Experience Economy by Joe Pine and Jim Gilmore. So you can imagine how delighted I was when Jim agreed to be a guest on our weekly Virtual Lunch!
So listen in as he shares insights on how to:
- Prepare for the next phase of the Experience Economy
- Design a multisensory environment in virtual events
- Inspire more engaging conversations
- Create an experience even when selling services or other intangibles
- ... plus one simple (low-tech) thing that will help you stand out
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Support Us
If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys