This episode is all about attendees — trends & statistics, what attendees want, attendees to watch out for, and tips for when you’re the one walking the aisles. {UPDATE: As so often happens online, the following links are no longer operational – sorry!} Read about attendance trends (from EXPO Magazine): “Marketwatch: Trade Show Attendee Benchmarks” “Editor’s Column: Attendee Analysis” Learn more about what attendees think: “Catching an Eye at the Motivation Show” “Trade Show Survival Tips: STAFDA Board Members Share Their Thoughts” Discover tools used for exhibitor/attendee matchmaking: “New Service Helps Attendees
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys