So you met a lot of interesting people and potential clients at a conference or trade show — Now what? In the second half of our interview with Cathy Jennings from No Pressure Networking, she shares tips for staying connected after the event, including how to: Set up a system that guides them through “next steps” Go beyond the e-mail inbox with “retro marketing” Follow social media etiquette guidelines Plus tips for event organizers on making networking an integral part of the activities Cathy is a self-described “situational extrovert” and Chief Conversation Starter who has co-authored two books: Make Your Connections Count: Networking
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys