Today is Leap Day, which brings to mind the famous quote from astronaut Neil Armstrong: “One small step for man, one giant leap for mankind.” While it may be a stretch to say that exhibiting could offer a giant leap for all mankind, it can offer a giant leap for your business. Next week is the annual EXHIBITOR Show in Vegas where the industry’s movers and shakers will be showing off what’s new in exhibit design, promotional tools, booth attractions, and lead
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys