Reopening the Trade Show Industry - TSI16.4 artwork
Trade Show Insights

Reopening the Trade Show Industry - TSI16.4

  • S16E4
  • 36:17
  • February 26th 2021

The trade show industry is beginning to show signs of life again! But it won't be as easy as flipping a switch to bring things back all at once.

Jim Wurm joins us in this rebroadcast of Virtual Lunch in the Exhibit Marketers Café to share insights on:

  • How the new Exhibitions & Conferences Alliance is advocating for the industry
  • How vendors and venues may ramp up the workforce as needed
  • What might (or might not) be required to attend trade shows and events
  • What financial relief might be on the horizon

Trade Show Insights

Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.

For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys