Successful exhibit marketing isn’t the result of one “magic wand” thing you do. It happens because you take the time to think through the entire process and make adjustments as needed. So along those lines, here are six tweaks you can make that probably won’t cost all that much (some are entirely free), but will pay off by giving you more leads who are better qualified. Prefer to listen to this article? Just click on the play button at the bottom of this entry! Study and understand your audience’s challenges, goals and needs. Don’t dive into creating your exhibit without
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys