Today we conclude our two-part series on Trade Shows 2.0. Last time, we covered Web 2.0 technology tools for both exhibitors and shows. In this episode, we’ll talk about how some groups are reinventing the traditional trade show format, both online and offline. (Be sure to click “Read More” to view more information & links!) Interactive Technology for Trade Shows While virtual trade shows aren’t exactly new, they have yet to gain a lot of traction. But more and more shows are beginning to see the value of having a year-round virtual
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys