Using Trade Shows for Competitive Intelligence - TSI10.8
- S10E8
- 05:30
- April 30th 2015
Trade shows are not just about exhibiting and getting the word out about your company. They’re also a great way to learn about your competitors. So why would you want to conduct some type of competitive intelligence gathering at shows? First of all, you can often gain information that wouldn’t otherwise be accessible to you. There’s also the opportunity to see your competitors in action with their clients and prospects, and to discover some of their marketing strategies. You can learn about their upcoming products, services or technologies, as well as any changes in pricing or distribution. And of course
Trade Show Insights
Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.
For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
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If you enjoy the content I publish on Trade Show Insights, you can buy me a tea. (Since I'm not a fan of coffee ... LOL) Thanks! ~ Marlys