Data and Trust  artwork
Transforming Tomorrow

Data and Trust

  • S1E27
  • 24:21
  • April 1st 2024

Pentland Centre Research Associate Lauren Thornton wants to talk to us about trust.

Specifically trust frameworks and trust affordances – explaining how and where people can trust data, and to what extent; why different people will trust different things – and the challenges of building trust with the right audience.

How does this all fit with sustainability data – especially given the uncertainty over how sustainability can be achieved, and that some people will try to twist data for their own means; and what is translucent reporting, and why might it be better than transparency?

Plus, Jan uses the word ‘groovy’ in a totally non-ironic sense.

Discover more about Lauren’s work here: https://www.lancaster.ac.uk/lums/people/lauren-thornton

Transforming Tomorrow

Sustainability is key for any business that wants to build a lasting legacy. From carbon footprints to biodiversity to modern slavery, seabeds to factory floors, everything matters.

On Transforming Tomorrow, we make the complex understandable, the theory practical, as we guide you through the ever-changing and often exciting world of sustainability in business.

Speaking to internationally renowned experts and business leaders, we uncover how to mainstream environmental, social and economic sustainability into purposeful business strategy and performance.

Whether you are leading transition in your business, want to build a corporation with a green heart or change your individual actions, or just want to know more about how space weather might affect your operations, Transforming Tomorrow is the show for you.

Hosts Jan and Paul bring insight, perspective, and not a little amount of disagreement, to all the subjects, helping you find the message among the madness.

Join us every Monday to uncover new insights and become a little more inspired that you can make a difference.

You can find transcripts for most episodes at: https://www.lancaster.ac.uk/pentland/resources-for-education-and-practice/transforming-tomorrow-podcast/transcripts/

Send your questions on any of the issues we discuss in Transforming Tomorrow to [email protected] or fill in our feedback form here: https://forms.office.com/e/7Bw4rDiRDt

Find out more about the Pentland Centre and its work here: https://www.lancaster.ac.uk/pentland/

Meet the Hosts

Jan Bebbington avatar
Jan Bebbington
Co-Host

Professor Jan Bebbington is the Director of the Pentland Centre for Sustainability in Business at Lancaster University. Jan is an expert on accounting, benchmarking (to her co-host’s annoyance), and how business and sustainability intersect.

Jan loves nature and wants to protect it – and hopes she can change the world (ideally for the better). She is also motivated to address inequality wherever it is found and especially to eliminate forced, bonded or child labour. Transforming Tomorrow is one small step on that quest.

Paul Turner avatar
Paul Turner
Co-Host

Paul Turner is a former sports journalist who now works promoting the research activities in Lancaster University Management School – a poacher turned gamekeeper as his former colleagues would have it.

Paul has always been interested in nature and the natural environment – it comes from growing up in Cumbria – and has been a vocal proponent of the work of the Pentland Centre since joining Lancaster University. He does not like rankings and benchmarking, and is not afraid to say so.