Designing Sustainability into Your Business artwork
Transforming Tomorrow

Designing Sustainability into Your Business

  • S2E34
  • 30:38
  • June 2nd 2025

What is the reality for a small business when it comes to adopting sustainable practices? How hard is it to turn ideals into practical applications?

 In the first of our Local Heroes episodes, Steve Parkman, from Cumbrian design studio 42 Creative Thinking talks us through the changes he has made to his company’s operations to make it more sustainable.

Steve has been part of the Transforming Tomorrow journey since before it was a podcast, and he discusses his learning journey in both design and sustainability. We discuss how sustainability has changed fundamentally the role of a designer – when they work in both print and digital; how Steve has switched to solar power for his design work; and the attitudes of the businesses and customers Steve works with towards being greener.

Steve talks us through how print and paper products can be sustainable, the growth of European forests in recent years, how green servers can reduce digital carbon footprints, and the advantages small businesses have when they decide they want to make a switch in their operations.

Discover why Jan turned down the chance to cycle to Malaysia, how the Hitchhiker’s Guide to the Galaxy fits into everything, whether Paul and Jan understand a word of Welsh, and why Steve has gone off the grid.

Find out more about 42 Creative Thinking here: https://www.42creative.co.uk/

Episode Transcript

Transforming Tomorrow

Sustainability is a key consideration for any contemporary business, from biodiversity to modern slavery, seabeds to factory floors. On Transforming Tomorrow, we’ll guide you through the complex, ever-changing and often exciting (yes, really!!) world of sustainability in business. Alongside members of the Pentland Centre, academic experts, and business leaders, we cover the theory and practice of mainstreaming social and environmental sustainability into purposeful business strategy and performance.

Whether you are leading change in your business, or just want to know more about how asteroid mining may influence the future of sustainability, Transforming Tomorrow is the show for you.

Taking you through it all are your hosts, Jan and Paul, who bring insight, perspective, and not a little amount of disagreement, to all the subjects.

Join us every Monday to uncover new insights and become a little more inspired that you can make a difference in sustainability.

You can find transcripts for most episodes at: https://www.lancaster.ac.uk/pentland/resources-for-education-and-practice/transforming-tomorrow-podcast/transcripts/

Send your questions on any of the issues we discuss in Transforming Tomorrow to [email protected] or fill in our feedback form here: https://forms.office.com/e/7Bw4rDiRDt

Find out more about the Pentland Centre and its work here: https://www.lancaster.ac.uk/pentland/

https://doc.your-brochure-online.co.uk/Lancaster-University_Transforming-Tomorrow/

Meet the Hosts

Jan Bebbington avatar
Jan Bebbington
Co-Host

Professor Jan Bebbington is the Director of the Pentland Centre for Sustainability in Business at Lancaster University. Jan is an expert on accounting, benchmarking (to her co-host’s annoyance), and how business and sustainability intersect.

Jan loves nature and wants to protect it – and hopes she can change the world (ideally for the better). She is also motivated to address inequality wherever it is found and especially to eliminate forced, bonded or child labour. Transforming Tomorrow is one small step on that quest.

Paul Turner avatar
Paul Turner
Co-Host

Paul Turner is a former sports journalist who now works promoting the research activities in Lancaster University Management School – a poacher turned gamekeeper as his former colleagues would have it.

Paul has always been interested in nature and the natural environment – it comes from growing up in Cumbria – and has been a vocal proponent of the work of the Pentland Centre since joining Lancaster University. He does not like rankings and benchmarking, and is not afraid to say so.