How can fairy tales be used help people more easily understand sustainability challenges and pitfalls? Where do mermaids, vampires and witches fit in?
Dr Carolynne Lord talks to Jan and Paul about her work in making research more accessible to broader audiences; how green energy generation is like a mermaid luring businesses onto the rocks and distracting from other important issues; and why policymakers are waving garlic at vampire cars rather than brandishing stakes.
They also discuss urban sustainability transitions, and how experts need to cross boundaries to share ideas and expertise with other people working in the same area.
See more of Carolynne’s work on sustainability fairy tales, and the imagery that was created to go with the project here: https://doc.your-brochure-online.co.uk/Lancaster-University_FiftyFourDegrees_Issue_19/10/
Transforming Tomorrow
Sustainability is a key consideration for any contemporary business, from biodiversity to modern slavery, seabeds to factory floors. On Transforming Tomorrow, we’ll guide you through the complex, ever-changing and often exciting (yes, really!!) world of sustainability in business. Alongside members of the Pentland Centre, academic experts, and business leaders, we cover the theory and practice of mainstreaming social and environmental sustainability into purposeful business strategy and performance.
Whether you are leading change in your business, or just want to know more about how asteroid mining may influence the future of sustainability, Transforming Tomorrow is the show for you.
Taking you through it all are your hosts, Jan and Paul, who bring insight, perspective, and not a little amount of disagreement, to all the subjects.
Join us every Monday to uncover new insights and become a little more inspired that you can make a difference in sustainability.
Send your questions on any of the issues we discuss in Transforming Tomorrow to [email protected] or fill in our feedback form here: https://forms.office.com/e/7Bw4rDiRDt
Find out more about the Pentland Centre and its work here: https://www.lancaster.ac.uk/pentland/
https://doc.your-brochure-online.co.uk/Lancaster-University_Transforming-Tomorrow/
Meet the Hosts
Professor Jan Bebbington is the Director of the Pentland Centre for Sustainability in Business at Lancaster University. Jan is an expert on accounting, benchmarking (to her co-host’s annoyance), and how business and sustainability intersect.
Jan loves nature and wants to protect it – and hopes she can change the world (ideally for the better). She is also motivated to address inequality wherever it is found and especially to eliminate forced, bonded or child labour. Transforming Tomorrow is one small step on that quest.
Paul Turner is a former sports journalist who now works promoting the research activities in Lancaster University Management School – a poacher turned gamekeeper as his former colleagues would have it.
Paul has always been interested in nature and the natural environment – it comes from growing up in Cumbria – and has been a vocal proponent of the work of the Pentland Centre since joining Lancaster University. He does not like rankings and benchmarking, and is not afraid to say so.