WARNING: This episode includes some mild bad language.
How do we get more people to leave the car behind and take the bus? When public transport can make such a positive difference to the planet, the task is to get the public to use it.
Ben Wakerley is a Lancaster University graduate – and long-time friend of Paul – whose lifelong love of buses has taken him on a journey from driving them around Manchester when he was a student to become CEO of Warrington’s Own Buses. The company has an award-winning fleet of 105 electric buses that makes them even better for the environment, but Ben catches the No.1 bus to campus to tell us you still need more to encourage passengers on board.
We consider the natural fit between public transport and sustainability, how better bus networks can help ease congestion and speed up life in big cities, and how we can build bus cultures that match that of London.
Ben explains how the sunk costs of buying a car plays a major part in people deciding to drive or take the bus, and what bus companies need to do to encourage people to make the switch without making it a war on motorists. We find out the challenges – logistically and investment-wise – and benefits – economically and environmentally – of switching from diesel to electric buses; and dispel some of the myths on battery range.
Find out whether the introduction of electric buses has seen passenger growth, how new housing developments need to better consider bus access, and how bus companies across the UK are taking on the sustainability agenda.
Plus, Ben is impressed by Paul’s bus knowledge, we think about our favourite bus routes around the UK, and we uncover Jan’s history working with bus companies.
Find out more about Warrington’s Own Buses: https://www.warringtonsownbuses.co.uk/
If you want to know what the Laffer curve is, look here: https://en.wikipedia.org/wiki/Laffer_curve
And discover some of the Great Scenic Bus Journeys here: https://www.greatscenicjourneys.co.uk/
Transforming Tomorrow
Sustainability is key for any business that wants to build a lasting legacy. From carbon footprints to biodiversity to modern slavery, seabeds to factory floors, everything matters.
On Transforming Tomorrow, we make the complex understandable, the theory practical, as we guide you through the ever-changing and often exciting world of sustainability in business.
Speaking to internationally renowned experts and business leaders, we uncover how to mainstream environmental, social and economic sustainability into purposeful business strategy and performance.
Whether you are leading transition in your business, want to build a corporation with a green heart or change your individual actions, or just want to know more about how space weather might affect your operations, Transforming Tomorrow is the show for you.
Hosts Jan and Paul bring insight, perspective, and not a little amount of disagreement, to all the subjects, helping you find the message among the madness.
Join us every Monday to uncover new insights and become a little more inspired that you can make a difference.
You can find transcripts for most episodes at: https://www.lancaster.ac.uk/pentland/resources-for-education-and-practice/transforming-tomorrow-podcast/transcripts/
Send your questions on any of the issues we discuss in Transforming Tomorrow to [email protected] or fill in our feedback form here: https://forms.office.com/e/7Bw4rDiRDt
Find out more about the Pentland Centre and its work here: https://www.lancaster.ac.uk/pentland/
Meet the Hosts
Professor Jan Bebbington is the Director of the Pentland Centre for Sustainability in Business at Lancaster University. Jan is an expert on accounting, benchmarking (to her co-host’s annoyance), and how business and sustainability intersect.
Jan loves nature and wants to protect it – and hopes she can change the world (ideally for the better). She is also motivated to address inequality wherever it is found and especially to eliminate forced, bonded or child labour. Transforming Tomorrow is one small step on that quest.
Paul Turner is a former sports journalist who now works promoting the research activities in Lancaster University Management School – a poacher turned gamekeeper as his former colleagues would have it.
Paul has always been interested in nature and the natural environment – it comes from growing up in Cumbria – and has been a vocal proponent of the work of the Pentland Centre since joining Lancaster University. He does not like rankings and benchmarking, and is not afraid to say so.