
What can you do to transform your business? What actions can you take to help it be more sustainable? How can your operations be part of the overall sustainability solution and shaping a better society – and how can this ensure your own success?
Professors Julia Binder and Knut Haanaes from IMD Business School in Lausanne, Switzerland, are here to discuss their new book Leading the Sustainable Business Transformation, and the many topics it addresses.
There are many positive examples of business practice across economic, social and environmental sustainability – and Knut even sees the sustainability ‘backlash’ as a positive sign.
We take a journey from the importance of business schools in shaping behaviour and attitudes of future leaders, and impacting the bosses of today, to examine how using your head, heart and hands are all essential to pursuing and incorporating a sustainability perspective into business.
Along the way, we take in system leaders, sustainability as a team sport, future-back thinking, the importance of entrepreneurs, Chief Sustainability Officer Barbie, and a quick dive into the career of ice hockey legend Wayne Gretzky!
Find out more about Julia and Knut’s book here: https://www.imd.org/ibyimd/leading-the-sustainable-business-transformation/
Transforming Tomorrow
Sustainability is a key consideration for any contemporary business, from biodiversity to modern slavery, seabeds to factory floors. On Transforming Tomorrow, we’ll guide you through the complex, ever-changing and often exciting (yes, really!!) world of sustainability in business. Alongside members of the Pentland Centre, academic experts, and business leaders, we cover the theory and practice of mainstreaming social and environmental sustainability into purposeful business strategy and performance.
Whether you are leading change in your business, or just want to know more about how asteroid mining may influence the future of sustainability, Transforming Tomorrow is the show for you.
Taking you through it all are your hosts, Jan and Paul, who bring insight, perspective, and not a little amount of disagreement, to all the subjects.
Join us every Monday to uncover new insights and become a little more inspired that you can make a difference in sustainability.
You can find transcripts for most episodes at: https://www.lancaster.ac.uk/pentland/resources-for-education-and-practice/transforming-tomorrow-podcast/transcripts/
Send your questions on any of the issues we discuss in Transforming Tomorrow to [email protected] or fill in our feedback form here: https://forms.office.com/e/7Bw4rDiRDt
Find out more about the Pentland Centre and its work here: https://www.lancaster.ac.uk/pentland/
https://doc.your-brochure-online.co.uk/Lancaster-University_Transforming-Tomorrow/
Meet the Hosts

Professor Jan Bebbington is the Director of the Pentland Centre for Sustainability in Business at Lancaster University. Jan is an expert on accounting, benchmarking (to her co-host’s annoyance), and how business and sustainability intersect.
Jan loves nature and wants to protect it – and hopes she can change the world (ideally for the better). She is also motivated to address inequality wherever it is found and especially to eliminate forced, bonded or child labour. Transforming Tomorrow is one small step on that quest.

Paul Turner is a former sports journalist who now works promoting the research activities in Lancaster University Management School – a poacher turned gamekeeper as his former colleagues would have it.
Paul has always been interested in nature and the natural environment – it comes from growing up in Cumbria – and has been a vocal proponent of the work of the Pentland Centre since joining Lancaster University. He does not like rankings and benchmarking, and is not afraid to say so.