Are innovation and sustainability natural bedfellows? Can you have one without the other – and would you even want to?
We’re talking to Barbara Salopek, an innovation strategist; the founder and CEO of Vinco Innovation in Bergen, Norway; a Lecturer at BI Norwegian Business School; and the author of Future-Fit Innovation. She knows her stuff when it comes to innovation and business!
We look at how sustainability (across economic, environmental and social aspects) and innovation intertwine, how each can drive forward and reinforce the other, and how AI can be both a positive and negative force for them both.
Barbara tells us about how innovation means more than just something new – it has to be useful as well – why sustainability and innovation are not one-size-fits all solutions, the importance of long-term innovation over short-term thinking, why we all have innovation inside us – and the problems of lionising certain individuals as innovators, and why it should not be exhausting.
We discuss the problem of treating innovation as a buzzword, take lessons from companies who have failed to innovate in the past, and learn from those who have innovated successfully, and assess what elements can create an environment where innovation and sustainability can flourish – or fail (including politics).
Plus, Jan questions Paul’s levels of innovation and waxes lyrical about Bergen, we try to rehabilitate the reputation of the Luddites, glueless chairs (!), and we dive into the concept of functional fixedness.
You can see more about Barbara’s book Future-Fit Innovation here: https://practicalinspiration.com/book/future-fit-innovation
Discover more about Barbara and the Norwegian Business School in Bergen: https://www.bi.no/en/about-bi/employees/department-of-leadership-and-organizational-behaviour/barbara-salopek/
Find out about the Luddites: https://www.nationalarchives.gov.uk/education/resources/why-did-the-luddites-protest/
And for everyone looking for 101 uses for Vaseline, look no further: https://www.vaseline.com/za/en/articles/ingredients/hundred-and-one-uses-for-vaseline-petroleum-jelly.html
Transforming Tomorrow
Sustainability is key for any business that wants to build a lasting legacy. From carbon footprints to biodiversity to modern slavery, seabeds to factory floors, everything matters.
On Transforming Tomorrow, we make the complex understandable, the theory practical, as we guide you through the ever-changing and often exciting world of sustainability in business.
Speaking to internationally renowned experts and business leaders, we uncover how to mainstream environmental, social and economic sustainability into purposeful business strategy and performance.
Whether you are leading transition in your business, want to build a corporation with a green heart or change your individual actions, or just want to know more about how space weather might affect your operations, Transforming Tomorrow is the show for you.
Hosts Jan and Paul bring insight, perspective, and not a little amount of disagreement, to all the subjects, helping you find the message among the madness.
Join us every Monday to uncover new insights and become a little more inspired that you can make a difference.
You can find transcripts for most episodes at: https://www.lancaster.ac.uk/pentland/resources-for-education-and-practice/transforming-tomorrow-podcast/transcripts/
Send your questions on any of the issues we discuss in Transforming Tomorrow to [email protected] or fill in our feedback form here: https://forms.office.com/e/7Bw4rDiRDt
Find out more about the Pentland Centre and its work here: https://www.lancaster.ac.uk/pentland/
Meet the Hosts
Professor Jan Bebbington is the Director of the Pentland Centre for Sustainability in Business at Lancaster University. Jan is an expert on accounting, benchmarking (to her co-host’s annoyance), and how business and sustainability intersect.
Jan loves nature and wants to protect it – and hopes she can change the world (ideally for the better). She is also motivated to address inequality wherever it is found and especially to eliminate forced, bonded or child labour. Transforming Tomorrow is one small step on that quest.
Paul Turner is a former sports journalist who now works promoting the research activities in Lancaster University Management School – a poacher turned gamekeeper as his former colleagues would have it.
Paul has always been interested in nature and the natural environment – it comes from growing up in Cumbria – and has been a vocal proponent of the work of the Pentland Centre since joining Lancaster University. He does not like rankings and benchmarking, and is not afraid to say so.