33: Taresa Spiroff’s “If-Then” Strategy for Cleaning Business Success

I did it, it didn't need to be perfect, it started with… “what to do if”. - Taresa Spiroff

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

Episode Summary: In this inspiring episode of True Grime Stories, Taresa Spiroff, owner of CleanFlorida, shares her powerful journey from tending bar to building a 30+ person cleaning company. Starting with just $500 and a dream, Taresa opens up about the turning points that helped her grow a thriving business—including the moment she realized the need for systems, playbooks, and letting go of perfection.

Taresa shares the struggles she faced as a single mom trying to balance work and family, how a heart-to-heart with her daughter changed her business mindset, and the exact steps she took to document her processes and build a business that runs without her. From burnout to breakthroughs, this episode is filled with honesty, actionable advice, and encouragement for any cleaning business owner ready to scale with clarity and purpose.

📌 Key Topics:

• How CleanFlorida started with one vacation rental and a bar guest's request
• From chaos to systems: why Taresa built her “What to Do If…” team playbook
• Letting go of perfection and starting small with SOPs (Standard Operating Procedures)
• How documenting processes led to real business freedom
• Balancing motherhood and business ownership
• The importance of community support and business coaching (CBF)
• Hiring the right people and developing leaders, not just managing staff
• Using tools like Google Drive and ChatGPT to build a scalable operations hub
• Why you don’t have to be the implementer—and why that’s okay
• Learning to focus on what’s important vs. what’s urgent
• How she grew from a stuck revenue point to a $2.4M business run rate
• Encouragement for women in business and giving yourself grace

Guest’s Information: 

• Learn more about CleanFlorida: www.clean-florida.com
• Facebook: https://www.facebook.com/CleanNaples
• Youtube: https://www.youtube.com/@cleanflorida9756
• Tiktok: https://www.tiktok.com/@cleanflorida
• The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success - Book by Dan Sullivan
• Cleaning For A Reason - One of our core values is giving back, and one of the ways we do that is to offer free cleaning for women going through cancer treatments.
• Donor.ourrescue.org - CleanFlorida is raising money for a cause that’s important to us. Please donate and help fight to end child trafficking.
• CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work.

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson