48: Stop Wearing All the Hats: Jane Cesino’s Lessons on Letting Go artwork
True Grime Stories

48: Stop Wearing All the Hats: Jane Cesino’s Lessons on Letting Go

  • S1E48
  • 28:15
  • September 23rd 2025

“Don't try to do everything by yourself. Having a mentor is essential.  Choose the ones that have proven results and then follow it.” - Jane Cesino


Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.

Episode Summary: In this episode of True Grime Stories, we sit down with Jane Cesino, a cleaning business owner who learned that true growth comes when you let go of control. Jane shares how she moved from trying to do everything herself—keeping all the details in her head and chasing perfection—to creating systems, documenting processes, and building a team where the right people are in the right seats. Her story is a powerful reminder that you can’t grow your business if you try to do it all alone.

Jane’s journey shows us that letting go isn’t failure—it’s the key to unlocking freedom, growth, and a thriving business.

🔑 Key Topics Covered:

  • Why letting go of control is essential for growth
  • Moving from “everything in your head” to documented systems
  • How to find and place the right people in the right roles
  • Shifting from perfectionism to progress in business
  • Using tools like CRM to streamline and scale
  • Building a team that creates freedom instead of overwhelm
  • Lessons learned about leadership, delegation, and trust

Guest’s Information: 

  • Learn more about Star Maids Cleaning Solutions  / Star Maids at: https://www.starmaidsus.com
  • Deep Cleaning Specialist link in Portuguese - https://cleaningbusinessprofits.thinkific.com/bundles/dcs-2-0-program-portuguese
  • Professional Cleaning Techniques, which is a comprehensive training tailored specifically for Brazilians in the U.S. cleaning industry. It’s designed to help cleaning business owners standardize their training systems with video-based modules available in Portuguese, English, and Spanish. Learn more at professionalcleaningtechniques.com
  • CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work.

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True Grime Stories

Welcome to "True Grime Stories", hosted by residential cleaning business coach and entrepreneur, Jeannie Henderson. Each episode, we'll unravel a new tale of transformation, from grimey mess to great succes, as we meet cleaning business owners who have scrubbed their way to the top.

Join us as we uncover the secrets of success and inspire others.