52: Stop Undervaluing Yourself: Ashley Bender on Pricing for Profits

“Getting the right people in the right seats was really important, and that starts with your mission and your vision.” - Ashley Bender

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.

Episode Summary:

In this episode of True Grime Stories, Jeannie talks with Ashley Bender about one of the biggest game-changers in the cleaning industry — pricing for profit. Ashley shares her journey from undercharging out of fear to confidently setting prices that reflect the true value of her service and drive sustainable growth.

She explains the mindset shifts required to go from “just getting by” to running a healthier, more profitable business. Listeners will learn how the right pricing strategy can improve revenue, attract better clients, strengthen teams, and create a better work–life balance.

🔑 Key Topics

• Overcoming fear and guilt around charging your worth
• Why pricing for profit is crucial for sustainable growth
• The difference between being busy and being profitable
• How to confidently communicate value to clients
• Shifting mindset from discounting to deserving fair pay
• Building a client base that respects and values your service
• How fair pricing reduces burnout and creates freedom
• Practical steps to review and adjust rates

Guest’s Information:

• Learn more about AMK Cleaning at AMKcleaningServices.com
• Instagram: https://www.instagram.com/amkcleaningservices/
• Facebook: www.facebook.com/amkcleaningservices
• Tiktok: https://www.tiktok.com/@amkcleaningservices
• CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work.

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Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson