Seven tools for building a business people trust artwork
TrustTalk - It's all about Trust

Seven tools for building a business people trust

  • E26
  • 34:10
  • August 19th 2021

According to Marcos Aguiar, senior partner and managing director at BCG Sao Paulo, Brazil, 7 out of the 10 most valuable companies in the world, are ecosystems. When there is no trust or if the level of trust falls in an ecosystem, participants are less likely to cooperate and frictions occur, harming their performance. Competence is by far the most prevalent trust driver in the ecosystems he studied, among others companies like Sony, Amazon, Handy, HopSkipDrive, Spotify, BaseCamp, Blix, Tile, Match, Ant Group’s Trusple, Doordash, TaskRabbit and Apple. There are tools you can use to reinforce trust, or to substitute for trust, which is what the BCG Henderson Institute identified in the successful ecosystems they studied, the “7 tools for building a business people trust”.

TrustTalk - It's all about Trust

The TrustTalk podcast covers all aspects of trust. Trust is more relevant than ever. Trust is everywhere. Trust has many faces. We will dive in all aspects of trust in the lives of people: trust in technology, social networks, trust in politicians, trust in facts, communications and journalism, the judiciary, your partner, employer, or employee. Trust is not something that comes for free, most of the time it requires a lot of effort to gain and once gained, to keep it. Without Trust, nothing works.

We are exploring trust by interviewing experts from all over the world to talk about their research, experience or thoughts about trust.

Meet the Host

Severin de Wit avatar
Severin de Wit
Your TrustTalk podcast host

I am fascinated by trust. I spent most of my professional life as an attorney-partner at several international law firms. In 2010 I started a network consultancy in intellectual property, IPEG (Intellectual Property Expert Group). I am also chairman of the Netherlands foundation "Stichting PleitAcademie", a certified training institute for attorneys and law professionals. With the TrustTalk podcast and the blog (, I am pursuing my passion for trust. Nothing works without trust. Want to know more about me? visit

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