Edelman's Trust Research artwork
TrustTalk - It's all about Trust

Edelman's Trust Research

  • E50
  • 23:31
  • August 30th 2022

Our guest today is Tonia Ries, Executive Director of Thought Leadership for the Edelman Trust Institute. For more than 20 years Edelman has been publishing the Edelman Trust Barometer on the status of trust in four institutions: business, government, NGOs, and media. She talks about GenZ and their predilection for employment values and societal roles of their employers, spreading their influence on Western culture and views on the role of trust. Recent trust research shows an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world, a failing trust ecosystem unable to confront the infodemic, leaving the four institutions—in an environment of information bankruptcy and a mandate to rebuild trust and chart a new path forward. Recent research shows that governments are not seen as competent, nor ethical. Rather businesses are more trusted increasingly being asked to take on responsibilities that historically have been responsibilities for governments. She talks about exciting new opportunities when it comes to trust research. The interview concludes with Tonia’s vision of the main challenges for trust research. She talks about stakeholder capitalism and the debate as to who should the primary stakeholder of business be. 

TrustTalk - It's all about Trust

TrustTalk podcast covers all aspects of Trust. Trust is more relevant than ever. Trust is everywhere. Trust has many faces. We will dive in all aspects of trust in the lives of people: trust in technology, social networks, trust in politicians, trust in facts, communications and journalism, the judiciary, your partner, employer or employee. Trust is not something that comes for free, most of the time it requires a lot of effort to gain and once gained, to keep it. Without Trust, nothing works.

Trust takes years to build, seconds to break and forever to repair.

Meet the Host

Severin de Wit avatar
Severin de Wit
Your TrustTalk podcast host

I am fascinated by trust. I spent most of my professional life as an attorney-partner at several international law firms. In 2010 I started a network consultancy in intellectual property, IPEG (Intellectual Property Expert Group). I am also chairman of the Netherlands foundation "Stichting PleitAcademie", a certified training institute for attorneys and law professionals. With the TrustTalk podcast and the blog (https://trusttalk.co), I am pursuing my passion for trust. Nothing works without trust. Want to know more about me? visit https://www.severindewit.com

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