Interview with Marike Westra, Chief Communications Officer at COFRA, a privately held 6th generation family business on the central role of trust in communications. She believes communication is fundamental in creating trust in both business and brands. The interview touches upon the role of social media who have “democratized” society, even if bad actors try to misinform, on the importance of transparency in doing responsible business. She reminds us that things that are closer to you, you tend to trust more. Marike further talks about how employers can influence the direction of their company and the challenges in keeping trust in brands and the importance of data: “we should be data-informed, not data-driven”. Transparency in communications is key to trust.
TrustTalk - It's all about Trust
TrustTalk podcast covers all aspects of Trust. Trust is more relevant than ever. Trust is everywhere. Trust has many faces. We will dive in all aspects of trust in the lives of people: trust in technology, social networks, trust in politicians, trust in facts, communications and journalism, the judiciary, your partner, employer or employee. Trust is not something that comes for free, most of the time it requires a lot of effort to gain and once gained, to keep it. Without Trust, nothing works.
Trust takes years to build, seconds to break and forever to repair.
Meet the Host
I am fascinated by trust. I spent most of my professional life as an attorney-partner at several international law firms. In 2010 I started a network consultancy in intellectual property, IPEG (Intellectual Property Expert Group). I am also chairman of the Netherlands foundation "Stichting PleitAcademie", a certified training institute for attorneys and law professionals. With the TrustTalk podcast and the blog (https://trusttalk.co), I am pursuing my passion for trust. Nothing works without trust. Want to know more about me? visit https://www.severindewit.com
Support Us
Give a little, Help us a lot. I am passionate about trust. To share that we deliver every two weeks a podcast. Your donation will help me to produce more podcasts about the role of trust in our life. I invite world experts to talk about trust and how it impacts all of us. Your support means a lot, as it helps to pay for the technical support to produce podcasts.
