We interview Steven Heywood, General Manager of Edelman in The Netherlands, known for the annual Edelman Trust Barometer. The 2021 findings of the Edelman Trust Barometer show an alarming divergence in trust between two distinct groups of people, the “informed public” and the mass population, which has a much lower level of trust. A minority of those surveyed practice “good information hygiene’ which includes news management, avoiding echo chambers, verify information and not amplifying unvetted information. Steven explores how this global “infodemic” has driven trust in all news sources to record lows with social media and owned media the least trusted. He talks about the weaponisation of fake news, the need for Action Communications, and how brands should take real steps to change the way they service their customers and take part in society.
TrustTalk - It's all about Trust
TrustTalk podcast covers all aspects of Trust. Trust is more relevant than ever. Trust is everywhere. Trust has many faces. We will dive in all aspects of trust in the lives of people: trust in technology, social networks, trust in politicians, trust in facts, communications and journalism, the judiciary, your partner, employer or employee. Trust is not something that comes for free, most of the time it requires a lot of effort to gain and once gained, to keep it. Without Trust, nothing works.
Trust takes years to build, seconds to break and forever to repair.
Meet the Host
Former attorney-partner at several law firms, lastly Simmons & Simmons, he started in 2010 the IPEG consultancy (Intellectual Property Expert Group) with 24 international IP consultants. Severin is chairman of the Netherlands foundation "Stichting PleitAcademie", a certified training institute for attorneys and law professionals. With the TrustTalk podcast and the website (https://trusttalk.co) he is pursuing his passion for trust. Nothing works without trust.