The Trusted Advisor - 20th Anniversary artwork
TrustTalk - It's all about Trust

The Trusted Advisor - 20th Anniversary

  • E14
  • 21:30
  • March 7th 2021

Interview with Charles H. Green, co-author of the seminal book “The Trusted Advisor” (2001) now celebrating its 20th anniversary. He talks about the trust paradoxes, the shift from trust as a personal attribute to reputation and branding. Is making a genuine connection harder using on-screen connectivity tools? He reflects on the Trust Equation which hasn’t changed over the last 20 years. Potentially the most powerful component, “intimacy” (feeling emotional security in dealing with a person) is more important than most professionals realize and who feel more confident about sharing content than showing intimacy. He reflects on the importance of listening as a profound method of trust, and the future of the Trust Equation.

TrustTalk - It's all about Trust

TrustTalk podcast covers all aspects of Trust. Trust is more relevant than ever. Trust is everywhere. Trust has many faces. We will dive in all aspects of trust in the lives of people: trust in technology, social networks, trust in politicians, trust in facts, communications and journalism, the judiciary, your partner, employer or employee. Trust is not something that comes for free, most of the time it requires a lot of effort to gain and once gained, to keep it. Without Trust, nothing works.

Trust takes years to build, seconds to break and forever to repair.

Meet the Host

Severin de Wit avatar
Severin de Wit
Your TrustTalk podcast host

Former attorney-partner at several law firms, lastly Simmons & Simmons, he started in 2010 the IPEG consultancy (Intellectual Property Expert Group) with 24 international IP consultants. Severin is chairman of the Netherlands foundation "Stichting PleitAcademie", a certified training institute for attorneys and law professionals. With the TrustTalk podcast and the website ( he is pursuing his passion for trust. Nothing works without trust.

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