Strategic Planning Core Values with Patty Lawrence artwork
TurboCharge Your Business

Strategic Planning Core Values with Patty Lawrence

  • S11E6
  • 14:13
  • October 26th 2022

What are your organization’s core values? What’s driving your organization’s performance and direction? What areas are in your wheelhouse, telling you what you should and shouldn’t be doing? How does your organization show up every day for your customers and clients?

These are core values questions. In a nutshell, core values are your cause, your niche, your passion, your mission.

What are those things that define you? These are critical to put in your strategic plan because you need them as an anchor to ground you in moving forward. When you have your core values front and center, it’s easier to understand what the best channels, areas, and scenarios are to move your forward strategically as a business.

Your core values and your “why” are very closely intertwined because what you should and shouldn’t do is aligned with your why. Those are your alignment and grounding areas that will guide you in the right direction for your business. Listen to TurboCharge Your Business on the International Business Growth Network or wherever you get podcasts and gain access to even more great resources at

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TurboCharge Your Business

TurboCharge Your Business is a show for business owners who are tired of just working IN the nuts and bolts of their businesses and ready to work ON the business itself from a big-picture, growth-oriented, strategic perspective.

This season is called 13 Weeks to Financial Literacy and over the course of the season, your host Patty Lawrence is teaching you everything you need to know to take your business from confused and chaotic to strategically growing with you in the driver’s seat. From people planning to cash flow planning to performance measures and more, it all starts with understanding the story behind your numbers.

Meet Your Host

Patty Lawrence avatar
Patty Lawrence
CMA, Consulting CFO and Founder of TurboExecs

Patty works with $2M+ professional services and non-profit organizations that struggle to get the timely financial reports they need to function, often because one person holds this information hostage or lacks the skills required to do the work.

Through outsourced accounting and CFO services, Patty and the TurboExecs team reveal the story behind the numbers so leaders confidently can make data-driven decisions that allow them to leap forward, trusting they have the team and finances in place for manageable, profitable growth. As a result, their clients typically increase the bottom line by at least 15% and feel in control of their finances and results.

Patty got her first taste of entrepreneurial life in the office of her father’s well drilling business in her teens. With her first accounting class in high school, she’d found the professional outlet for her problem-solving skills.

Learn more about Patty