Packaging Your Book Into an Irresistible Offer

Have you ever seen someone sell a mars bar for $2000?  Here's how it works - auction off a mars bar but keep adding products and services on top to raise the price. So how does that apply to you and your book?

People love the THUD factor. Big packs of content portray more value for money.  It doesn't have to cost you more to build a package unless you go down the physical route.