Built for the Door: Ashton Buswell on Grit, Growth & Sales That Stick

In this powerhouse episode of Unique Genius, Angela Chanowsky sits down with Ashton Buswell, a true “OG” of door-to-door sales, VP of Sales Acceleration at LGCY Power, and the founder of the Foundational Selling System.

From cutting across lawns to closing 149 deals in one quarter, Ashton has earned his stripes in the most intense sales environments. But behind the numbers is a deeply intentional leader, one who’s just as committed to family, faith, and personal growth as he is to breaking records in solar.

Angela and Ashton get real about:

The early grind: from wrestling mats to satellite sales

How Ashton built a 1% sales career through discipline, not just talent

The role of rejection, resilience, and daily reps in long-term sales success

Sales as sport: why tracking, competition, and coaching never stop

Building harmony between high performance and personal life

How the Foundational Selling System is changing the game for new reps and seasoned pros

This isn’t just a sales episode, it’s a masterclass in mindset, leadership, and building something that lasts. Whether you’re new to sales or scaling a team, Ashton’s story will sharpen your skills and reset your drive.

About Ashton Buswell:

Ashton Buswell is a seasoned veteran in the door-to-door sales world. Since 2005, he’s sold everything from satellites and alarms to solar and became one of the few reps in the world with over 1,000 personal solar installs.

As VP of Sales Acceleration at LGCY Power, Ashton leads a team that closes more than 2,500 deals per month. He’s also the founder of the Foundational Selling System, a high-impact sales training and community platform built for reps who are ready to grow with integrity, discipline, and real-world tools.

Ashton is a proud husband, father of four daughters, and a competitive athlete, most recently representing the U.S. in the Masters Wrestling World Championships in Croatia. He believes sustainable success starts with personal harmony across marriage, fitness, faith, and purpose.

Episode Highlights:

“Sales is the closest thing to sports I’ve found outside of a stadium.”

Why hard work beats slick talk and how Ashton became elite without being a ‘natural’

How to reflect after every ‘no’ and build lifelong skills from rejection

The power of community in sales: why reps need a space to grow, vent, and win

What it really means to align your life with your mission and live it out loud

Links & Resources:

Visit: www.foundationalsellingsystem.com

Follow Ashton on Instagram: @ashtonbuswell

Follow Angela on Instagram: @angelachanowsky

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