Growth, Grit & Good Beer with Dan Plata

In this fun and fast-moving episode of Unleash Your Unique Genius, I welcome back my friend Dan Plata—bookkeeping boss, beer enthusiast, and co-creator of Service Rolodex—for a conversation that covers everything from business growth and mastermind magic to workout fails and deer hunting dreams.

We talk about how unexpected conversations can change your trajectory (as Dan did for mine), what makes a mastermind work, and why you need people who’ll tell you when your referral groups or your fence posts aren’t working. You’ll laugh, learn, and leave with some new ideas for building relationships, community, and better business habits—maybe even a fitness snack or two.

🔥 Here’s what we cover:

How a Podcast Appearance Changed Everything

• How appearing on Dan’s show led to my journey into Turf’s Up Radio and a whole new world of opportunity.
• Why staying open to new relationships and conversations is one of the most powerful business growth strategies.

Sales Boost, Collaborate Live, and Events That Actually Matter

• Why in-person events like The Huge Convention and Sales Boost aren’t just about learning—they’re about the conversations in between.
• Dan’s thoughts on how to go in with a goal, avoid overwhelm, and make at least one idea stick when you get back home.

Inside Service Rolodex: A Mastermind for the Service Industry

• The story behind Service Rolodex and how it blends mastermind, networking, and co-marketing into one powerhouse community.
• Why it’s not about competition—it’s about collaboration.
• The open-book business model and why Dan and Michael Gregory believe in full transparency and reinvesting everything into growing the pie (and the keg).

Life Lessons from Pull-Ups, Fencing Projects & Fitness Snacks

• What happens when you commit to a goal out loud—even when it’s as simple (or hard) as a single pull-up.
• Dan’s “big snack” mid-episode workout and why fitness can happen in 60-second bursts.
• The beauty of life-work crossover, kiddo stories, and building fences in the 90-degree heat.

💬 Favorite Quotes:

“Your network is your net worth—but only if it’s built on trust, not pressure.”

“If you’re not helping each other grow financially, what’s the point of being in a group?”

“Growth doesn’t always mean adding more—it might mean pulling back to focus on what matters.”

“If you say you’re going to do a pull-up on a podcast, you better do it.”

💡 Want to Reflect?

This week’s challenge:

What’s one thing you need to say out loud to hold yourself accountable?

Whether it’s committing to fitness, launching a local mastermind, or finally showing up to an event, make your growth non-negotiable by declaring it—then doing it.

🙌 Stay Connected

• Subscribe to Unleash Your Unique Genius on Spotify, YouTube, or your favorite podcast platform.
• Learn more about Dan’s work at Blue Skies Services and Service Rolodex (servicerolodex.com)
• Join us at Sales Boost Live in March 2024 for real conversations, game-changing strategies, and maybe a few impromptu fitness snacks.