More Than a Call: Michelle Myers on Building Culture, Connection & Impact

In this energizing episode of Unique Genius, Angela Chanowsky sits down with Michelle Myers, a woman who isn’t just answering calls, she’s building the future of customer experience in the trades.

Founder and CEO of Pink Callers and co-founder of The CSR Academy, Michelle has redefined what it means to deliver excellence at the front lines of a business. From ServiceTitan-certified call centers to training the next generation of CSRs, she’s bringing intention, strategy, and warmth to every conversation, on the phone or off.

Angela and Michelle go deep on:

• How to think like a designer when scaling systems and service
• Redefining the CSR role in the age of AI
• Balancing visionary leadership with real-world execution
• Why community, creativity, and culture matter more than ever
• The evolution of customer expectations—and how to stay ahead of them

If you’ve ever felt stuck behind the scenes in your business or wondered how to build a brand that serves people from the first hello, this episode will shift your mindset and your momentum.

About Michelle Myers:

Michelle L. Myers is the founder and CEO of Pink Callers, a first-of-its-kind CSR agency that provides remote customer service, dispatch, and office management to home service businesses nationwide. Under her leadership, Pink Callers became the first-ever ServiceTitan-certified call center, setting a new standard in the industry.

Michelle also co-founded The CSR Academy and serves as a mentor for Women in HVACR. Outside the business world, she leads community efforts in Northern Virginia as the Chair of the Christmas in Middleburg Parade and co-owns Wise Coatings of Loudoun with her husband, Doug.

With roots in design and a passion for structure and scalability, Michelle is a force behind some of the most successful companies in the trades today.

Episode Highlights:

• “I see phone systems as 3D models because service starts before the phone even rings.”
• How Michelle’s design background informs her approach to building scalable customer experience systems
• The intersection of AI, empathy, and the future of CSR training
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• Why customer care is a creative act and the frontline of your brand
• What community leadership taught Michelle about service, consistency, and visibility

Links & Resources:

🌐 Visit Pink Callers

📲 Follow Angela on Instagram: @angelachanowsky

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