Relationships, Discipline, and Building a $14M a Month Roofing Platform

Season 5 is here, and we are kicking it off big!

Welcome to the very first episode of Season 5 of Unique Genius. New season, new stories, same mission: helping business owners lead well, grow strong, and stay true to who they are. And we could not think of a better guest to open the season than Bill Rossell.

In this episode of Unique Genius, Angela Chanowsky sits down with Bill Rossell, CEO of LB Capital, for an honest talk about leadership, discipline, and why relationships beat rivalry every time.

Bill leads a portfolio of about 19 companies, including 16 roofing partners across the U.S., Pink Collars, Titan Pro Technologies, and Build It to Sell It. His roofing platform just hit nearly $14 million in monthly revenue, and he is aiming for $20 million a month by the new year.

But this is not just a growth story. Bill opens up about beating colon cancer, getting sober four years ago, and how gratitude and simple daily habits made him a better leader.

Angela and Bill dive into:

• Bill's path from the U.S. Navy to restaurants, digital marketing, YellowPages.com, and the trades
• Selling multiple companies to private equity
• The three goals behind every LB Capital company: profitable P&Ls, growth every year, and a winning culture
• Why sharing knowledge with peers works better than attacking competitors
• How to set clear expectations, coach in the moment, and hold people accountable
• When caring about someone means coaching them out of the role
• Why leaders must teach people skills in a world full of screens

If you are building a team, leading people, or trying to grow without losing yourself, this episode will give you a clear and practical way forward.

About Bill Rossell:

Bill Rossell is the CEO of LB Capital, a portfolio of about 19 companies serving the home service and roofing industry. A U.S. Navy veteran, Bill built his career across restaurant operations, digital marketing, YellowPages.com, and the trades, and has sold multiple companies to private equity.

Bill leads with an abundance mindset. He believes in open collaboration, high standards, and real human connection. He is also the force behind Build It to Sell It, an event built to educate, inspire, and give business owners ideas they can use right away.

Episode Highlights:

• How a roofing platform grew to nearly $14 million in monthly revenue
• Why relationships, not competition, drive long term growth
• Sobriety, cancer recovery, and the daily habits that build discipline
• Small wins that matter: make your bed and move your body every day
• Situational leadership: coach based on each person's skill and commitment
• Why eye contact, handshakes, handwritten notes, and video messages still win

Build It to Sell It 2026:

📍 The Diplomat, Hollywood, Florida

📅 December 7 to 9

🎤 Speakers include James Dumolin, Inky Johnson, Mark Shapiro, Carrie Kelch, and Ellen Rohr

🎟️ Podcast listeners get 15% off with code UG15

Links and Resources:

• Build It to Sell It
• LB Capital

Let's Stay Connected:

• Follow Angela on Instagram: @angelachanowsky

Loved this episode? Don't forget to:

• Subscribe and leave a review
• Share it with a business owner who is ready to lead and grow
• Tag Angela and Bill. We want to hear your biggest takeaway!