Show Up & Scale: Jen McKee on Storytelling, Social Media & Building a Brand That Connects

In this inspiring episode of Unique Genius, Angela Chanowsky chats with Jen McKee, founder of Kee Hart Marketing and the powerhouse behind the Show Up, Stand Out, Scale framework, for a real talk on showing up online, building a brand with heart, and scaling with soul.

Jen shares how she transitioned from restaurant manager to award-winning marketing agency owner, why the trades became her niche of choice, and how social media can turn everyday moments into brand magic. Whether you’re a business owner overwhelmed by content creation or a marketing pro trying to stand out, this episode is for you.

Angela and Jen dive into:

• Jen’s journey from burnout in hospitality to building a creative business on her terms
• How she niched down into the trades and why it changed everything
• The biggest mindset shifts that helped her go from solo freelancer to agency CEO
• Why social media is about documenting, not performing
• The difference between balance and harmony as a business owner
• Lessons in leadership, team-building, and delegation for long-term growth

If you’ve ever felt stuck in your story, unsure of what to post, or intimidated by “doing it right,” this conversation will give you the permission and push to start showing up as your whole self.

About Jen McKee:

Jen McKee is a social media strategist and the founder of Kee Hart Marketing, a 5x award-winning agency specializing in content for home service businesses. Honored as a 2024 40 Under 40 recipient, Jen is known for helping businesses grow their brand and attract top talent through her signature framework: Show Up, Stand Out, Scale.

Jen is also the host of The Kee to Growth Podcast, a mentor to marketing pros in the trades, and a sought-after speaker on all things digital storytelling. She’s built her business around authenticity, consistency, and impact and is passionate about helping others do the same.

Episode Highlights:

“It’s not about perfection, it’s about presence.”

The overlooked power of organic content for home service businesses

Why the best social media strategy is simply documenting your day

The $10 task trap and how Jen scaled with a five-hour hire

From fear to freedom: how letting go helped Jen grow a 17-woman team

Links & Resources:

Visit: www.keehartmarketing.com

Follow Angela on Instagram: @angelachanowsky

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