‘Applied predictions’ Building better outcomes with predictive models - Steve King

Steve is CEO of Black Swan Data. On the show Steve recites the story of how he came to found Black Swan Data. It involves the pub and a quick detour in to history. Andy also about Black Swan’s ‘Applied Predictions’ product and how they are helping revolutionise the data space.

Black Swan Data Black Swan Data creates better outcomes through technology and the power of prediction. Their products transform the way brands create value from data, finding insights and solutions that create an advantage for their business. They analyse consumer behaviour using public and private data, then build cutting edge technology based on predictive models to create better outcomes - they call this “Applied Prediction”.

Podcast On the show Steve tells Andy about the foundation of Black Swan Data. He talks us through the concept of ‘applied predictions’ and they discuss how a manager can determine the ROI of data.