Marketing technology, Why you need to brand your tech products - Jason Foo

In this episode Andy Davis talks to Jason Foo, the CEO at BBD Perfect Storm. On the show they discuss the role branding plays in marketing technology. Andy asks Jason about the best practices for fostering a positive work culture. They also chat about the lessons Jason has learned in his management position.

BBD Perfect Storm mission statement BBD Perfect Storm is a new kind of agency for the new age of marketing. We help organisations become the Go2Brand in their category. We do this by helping brands to deliver on their purpose. We help brands challenge and shape culture by creating useful and entertaining communications, things and experiences. We combine brand storytelling with the possibilities of technology and insights from data to help brands make sense of and navigate through the always on, always connected world of consumers.

Show Notes

1.12 The role of branding in technology.

3.49 The collaboration between marketing and technology.

5.28 How do you collaborate with your clients?

6.24 Jason’s background and skills.

8.30 Internal team dynamics and building culture.

10.32 Quantifying ROI in marketing?

12.28 Being people led in your management.

13.43 Innovation in the marketing space.

15.56 What aspects of your role do you enjoy the most?

16.53 Lessons from management