Product Vision: Refining & Aligning a Compelling Northstar

Most orgs have a company vision. Does yours have a compelling product vision? Can everyone from engineering to sales recite what it is? If your teams can’t yet say how their work directly contributes to moving the business forward next quarter, it may be a sign that your product strategy needs grounding in a stronger product vision. Whether you’re a head of Product, Engineering, or CEO, you can use the practical framework in this talk to evaluate your product vision, refine it further with a visiontype, and run critical review meetings that get all teams rowing in the same direction. I’ll share how I did this at Imperfect Foods during our hyper-growth from early-stage product-market fit to half billion revenue in three years. We’ll also host a roundtable discussion around details like timing, vision vs roadmap, and persuading execs.