Communications Measurement and Evaluation with Richard Bagnall
- E17
- 38:30
- July 5th 2015
This week I am talking with Richard Bagnall, CEO of PRIME Research UK Ltd and board director of the International Association for Measurement and Evaluation of Communication (AMEC). The focus of our interview is around the Barcelona Principles, a set of seven voluntary guidelines established by the public relations industry to measure the efficacy of PR campaigns. We’ll [...]
Wag The Dog Newsletter Podcast
The podcast version of the curated newsletter Wag The Dog serves as your auditory guide through the intricacies of risk, crisis and emergency communications, taking into account the dynamic influences of technology and AI. Each episode delivers practical strategies and expert knowledge straight to your ears, improving the way you handle communication challenges. This series is for professionals who want to improve their practice in a world where effective communication is key. Tune in to change the way you navigate the complex landscape of crisis communications.
