Dieselgate – The Volkswagen Crisis PR Case Study
- E32
- 32:55
- November 15th 2015
Episode number 32 of Wag The Dog is dedicated to the “Mother Of All Crisis”– Dieselgate. Estimates from Credit Suisse peg the costs of #Dieselgate at a worst-case scenarios of $87 billion. This would make the VW scandal almost 60 percent more costly than the BP Deepwater Horizon spill. – from Oilprice.com I know a [...]
Wag The Dog Newsletter Podcast
The podcast version of the curated newsletter Wag The Dog serves as your auditory guide through the intricacies of risk, crisis and emergency communications, taking into account the dynamic influences of technology and AI. Each episode delivers practical strategies and expert knowledge straight to your ears, improving the way you handle communication challenges. This series is for professionals who want to improve their practice in a world where effective communication is key. Tune in to change the way you navigate the complex landscape of crisis communications.
