Smartphone apps designed for emergency & crisis situations (emergency mobile apps) don’t provide what people actually need in a disaster, according to University of Calgary researchers who studied the digital response to the Fort McMurray wildfire. The team used specialized software to analyze nearly 70,000 tweets sent by affected residents during the catastrophe to gauge “what people really want”. The [...]
Wag The Dog - A Public Relations Talks Podcast
A regular podcast where I curate the latest news, strategies, tools and tactics from the public relations scene. The show regularly includes interviews with Corporate Communicators, Reputation Managers and PR agency thought leaders from across the globe. Topics covered relate to corporate communications, crisis communications, social media, internal communications and change management. Would you like to be interviewed for the show ? Email contactATwagthedog.fm or DM me @horationelson on Twitter.