Risk = Hazard + Outrage with Dr Peter Sandman
- S2E9
- 04:25
- October 2nd 2023
In this episode, we will learn about Dr. Peter Sandman's risk communication theory. We will also discuss the difference between hazard and outrage, the three main tasks of risk communication, and why it is important to separate outrage management from crisis communication in risk communication strategies.
Wag The Dog Newsletter Podcast
The podcast version of the curated newsletter Wag The Dog serves as your auditory guide through the intricacies of risk, crisis and emergency communications, taking into account the dynamic influences of technology and AI. Each episode delivers practical strategies and expert knowledge straight to your ears, improving the way you handle communication challenges. This series is for professionals who want to improve their practice in a world where effective communication is key. Tune in to change the way you navigate the complex landscape of crisis communications.