Using the 20 Master Plots of Storytelling in PR with Michael L. Kent, Ph.D
- E21
- 34:24
- August 2nd 2015
Episode 21 already and this time I am going back to the topic of storytelling… I reached out to Michael L. Kent, Ph.D who did research around using the 20 Master Plots in Public Relations and recently published a paper on the topic. It was Forster, an English novelist who said: “‘The king died and then the [...]
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