In this week’s show, we jump into the subject around content marketing with a focus on local content marketing with some ideas to help out a local business with building traffic and online engagement with their business.
Last week we chatted about smashing the key objectives for your website which cover the four areas you need to focus on which can help with setting up your content marketing.
This week we do a kick recap of the objectives of your website, we discuss some ways to help you work out who you need to be targeting you content marketing towards, we discuss the key areas of the buyers cycle online and put together a 6 question strategy plan to help you formulate and create a content marketing strategy for your website.
Resources Mentioned
Hubspot Personas for working out your ideal customers
Story Chief Content marketing management system
Contact Us
If you have any questions or need some guidance on setting up a website, finding a Sydney website designer or any other topics relating to your small business website.
Please feel free to reach out at our website heypressgo.com and the usual social media channels.
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HeyPressGo
Are you a small business owner who would like to get the most out of your website, so you can grow your business through your best online asset, your website. This podcast is crafted for those business owners who want to pick up some quick tips and ideas to get the most from their website. Our podcast will cover such topics as where to start and how you should go about finding a designer or developer, and why your designer or developer should be aligned with your strategy. We will also cover off topics from social media marketing, how to engage with your audience on an offline and so much more to ensure your website is engaging with your business.