This week we chat with Imelda Fossu – who built a celebrity influencer business when she was 19 and now (five years later) she runs VirtualCEO, a business that gives CEOs access to marketing, sales and tech departments on subscription for a flat fee. We discuss how Covid had an impact on Imelda’s life, as well as the cultural changes that are clearly coming through and how brand marketing teams have dealt with #BLM... and, as in every week, we also have time for Imelda to recommend something to watch as well as share her personal mantra.
What Now is a series of weekly one-on-one chats with marketers and entrepreneurs hosted by David Maher Roberts, where we try to figure out what the hell is happening out there and how it is affecting the business landscape.
There's a video version of this podcast on our Vimeo channel (https://bit.ly/2BCUBMf). And to join in the discussion, head over to our Linkedin page - linkedin.com/company/dialect-inc/ and follow us.
What Now is supported by Dialect (https://www.dialectinc.com/), the full service agency that specialises in engaging tech and gaming audiences for global brands.
- Credits -
What Now is produced by Dialect, Inc.
Editor: Molly Richmond
Design: Annabel Miller
Producer: David Maher Roberts
What Now...? Figuring out the new business landscape
What Now is a podcast that brings smart people together to figure out the new business landscape. Every week, David Maher Roberts hosts one-on-one chats with marketers and entrepreneurs to explore the trends, opportunities and challenges of this new era and share the opinions and insights from a host of smart and interesting people.What Now is brought to you by Dialect, the full-service, digital marketing agency that specialises in engaging tech and gaming audiences for global brands.