011 | Trust and awareness in B2B (with Mat Morrison) artwork
What Now? Figuring out the new business landscape

011 | Trust and awareness in B2B (with Mat Morrison)

  • S1E11
  • 24:50
  • September 17th 2020

Welcome to What Now – the podcast that tries to figure out what the hell is happening out there and how it is affecting the business landscape. This week our guest is Mat Morrison, Planning Director of B2B marketing agency Digital Whiskey and prior to that was Social Media Strategy Director at Starcom MediaVest amongst many other senior agency roles.

We talk about how the move to digital marketing has accelerated in the world of professional services and whether LinkedIn is a valuable marketing tool for the B2B space. Oh, and we kick off (as usual) with an anecdote (one of the best ones so far).

However, we must give you a little warning… Mat’s anecdote contains some swearing. But it wouldn’t work as a story if we bleeped it out. So if you are easily offended, please skip to 7m30s and you should be safe.

There's a video version of this podcast on our Vimeo channel (https://bit.ly/2BCUBMf). And to join in the discussion, head over to our Linkedin page - linkedin.com/company/dialect-inc/ and follow us.

What Now is supported by Dialect (https://www.dialectinc.com/), the full service agency that specialises in engaging tech and gaming audiences for global brands.

- Credits -
What Now is produced by Dialect, Inc.
Editor: Molly Richmond
Graphic Design: Annabel Miller
Producer: David Maher Roberts
Music: Artlist.io

What Now...? Figuring out the new business landscape

What Now is a podcast that brings smart people together to figure out the new business landscape.⁠⁠ Every week, David Maher Roberts hosts one-on-one chats with marketers and entrepreneurs to explore the trends, opportunities and challenges of this new era and share the opinions and insights from a host of smart and interesting people.⁠What Now is brought to you by Dialect, the full-service, digital marketing agency that specialises in engaging tech and gaming audiences for global brands.