5 brands & 250 locations: how Azzurri Group uses data
- S1E9
- 34:47
- October 30th 2025
In this episode of What’s Cooking? host Conor Sheridan, CEO and founder of Nory, chats with Jim Hingston, Digital & Technology Director at Azzurri Group, about what it really takes to make digital transformation stick in hospitality. From integrating across five brands to prioritising projects that actually move the needle, Jim shares practical insights into building tech that delivers operational impact - not just dashboards.
What You'll Learn in This Episode
>> Why “relentless prioritisation” is essential for digital success in hospitality
>> How to manage tech integration across multiple brands with varied needs
>> The pros and cons of building vs buying digital solutions at scale
>> How Azzurri Group uses data to drive decisions across 250 locations
>> Why team engagement is critical to rolling out new systems effectively
Meet our Guest
Jim Hingston is the Digital and Technology Director at Azzurri Group, leading digital strategy for brands like Zizzi, ASK Italian, Coco di Mama, and Boojum. With 20+ years’ experience in tech and e-commerce, Jim brings deep expertise in customer-first digital innovation.
About our Host
Conor Sheridan is the founder and CEO of Nory, a pioneering AI platform helping hospitality brands run smarter, leaner, and more profitably. A former restaurateur himself, Conor blends operational grit with technological vision.
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What's Cooking? | A Podcast from Nory
What's Cooking? is the podcast for hospitality operators scaling smart. Hosted by Conor Sheridan – CEO and co-founder of Nory, and a former operator who built and ran multi-site restaurant brands himself – each episode goes behind the scenes of fast-growing restaurant groups to explore the operational challenges that actually matter - like disconnected systems, staffing chaos, and margin pressure.
Through honest conversations with industry leaders you’ll get practical insight into what’s working on the ground right now - from automation and AI to culture, data, and waste reduction. No fluff. No forecasts. Just the blueprint for better hospitality operations at scale.
New episodes every two weeks.