Brand isn’t a campaign: Prezzo Italian highlights
- S1E18
- 11:56
- December 25th 2025
Short on time? Here’s the essence.
In this episode's highlights, Mark McCulloch, CMO of Prezzo Italian and founder of Hospitality Marketing Guru, breaks down why brand is not a logo, a launch, or a one-off campaign - it’s an operating system for the entire business.
Drawing on his experience across Pret, YO! Sushi and Prezzo Italian, Mark shares how to diagnose brand problems properly, align culture with product and reputation, and navigate marketing decisions in a margin-pressured industry.
You’ll hear:
>> Why rebrands should be the last lever you pull, not the first
>> The difference between brand and branding and why it matters
>> How misalignment between culture, product and reputation kills value
>> Why consistency in food and service is non-negotiable at scale
>> How to think about marketing investment beyond short-term attribution
Hosted by Conor Sheridan, CEO of Nory.
Connect with Mark McCulloch on LinkedIn.
What's Cooking? | A Podcast from Nory
What's Cooking? is the podcast for hospitality operators scaling smart. Hosted by Conor Sheridan – CEO and co-founder of Nory, and a former operator who built and ran multi-site restaurant brands himself – each episode goes behind the scenes of fast-growing restaurant groups to explore the operational challenges that actually matter - like disconnected systems, staffing chaos, and margin pressure.
Through honest conversations with industry leaders you’ll get practical insight into what’s working on the ground right now - from automation and AI to culture, data, and waste reduction. No fluff. No forecasts. Just the blueprint for better hospitality operations at scale.
New episodes every two weeks.