Scaling smart: highlights from Tom James at Bill’s
- S1E12
- 12:52
- December 4th 2025
Missed the full conversation? Here’s your shortcut.
In this episode’s highlights, Bill’s MD Tom James breaks down what it really takes to lead change in hospitality - from repositioning a legacy brand to launching delivery with precision.
You’ll hear:
>> Why brand clarity matters more than ever
>> How Bill’s doubled down on breakfast, brunch and Gen Z appeal
>> The role of systems in enabling fast, frictionless change
>> What 66,000 pancakes tell us about product-market fit
>> Why investing in people is the smartest move you can make
Hosted by Conor Sheridan, CEO of Nory.
Connect with Tom James on LinkedIn.
What's Cooking? | A Podcast from Nory
What's Cooking? is the podcast for hospitality operators scaling smart. Hosted by Conor Sheridan – CEO and co-founder of Nory, and a former operator who built and ran multi-site restaurant brands himself – each episode goes behind the scenes of fast-growing restaurant groups to explore the operational challenges that actually matter - like disconnected systems, staffing chaos, and margin pressure.
Through honest conversations with industry leaders you’ll get practical insight into what’s working on the ground right now - from automation and AI to culture, data, and waste reduction. No fluff. No forecasts. Just the blueprint for better hospitality operations at scale.
New episodes every two weeks.